Holden harridan 9/3/2006
Almost everyone has fantasies. That’s why advertising works. Who hasn’t taken a wander from reality and imagined winning the lottery, opening the batting for Australia, telling John Howard to leave the keys in the top drawer? But except for the truly touched, fantasy has no lasting power and we’re soon back dealing with grim, sordid reality.
Advertising reminds us that nearly all of us have fantasies. And the best fantasies in advertising are funny, clever and, even to tots, clearly unattainable.
Those who don’t have fantasies — or won’t admit to them — are geriatric intellectuals like Germaine Greer.
The whiney old bag has hit the headlines again — and ensured a few more sales for the General — by getting her bloomers in a twist over a Holden ute ad.
Greer, who would like to “shoot” 4WD drivers, began her speech by attacking Holden over ads for the new Rodeo ute, in which a woman asks a man what his ultimate fantasy is, only to have him imagine driving off-road with a younger, slimmer and “entirely servile” woman.
“My question to you women is, why have you allowed this to happen?” Greer said. “Why haven’t plate-glass windows on Holden showrooms been exploding all over Australia? How much humiliation are you up for? I promise you, they wouldn’t dare do it in Europe. They would not dare.”
Greer, who said Holden would have based the ad on market research, said it demonstrated the problem of Australians, regardless of sex, not speaking out.
“Australians are naturally egalitarian, direct, honest, not eaten out by envy, but lazy and too slow to anger,” Greer told a crowd of 300 women at the Gold Coast Convention and Exhibition Centre.
“Please get annoyed about this (Holden ad) because it shames us all.”
Fergawdzakes, the ordinary bloke imagining himself with an unattainable goddess has been around since Ugggg discovered his fist was for more than punching. It doesn’t usually transport to reality.
Maybe Greer was practising self-parody. Launching a jihad against the Holden ute from the Gold Coast Convention and Exhibition Centre seems a tad ironic. If not unhinged.